Aruba promotes a new way of traveling: “Take care of Aruba as you take care of your home”

From the Authority of Aruba Tourism We invite travelers to be an active part of the preservation of the island. The goal is to promote simple and conscious habits during your stay.

In a context where tourism is evolving towards more responsible practices, Aruba Tourism Authority (ATA) reinforced its commitment to a conscious development model. The invitation is clear: enjoying Aruba also means taking care of it.

Under the concept “Take care of Aruba as you take care of your home” the island proposes a new way of connecting with the destination. Those who visit Aruba should not feel like just tourists, but guests who are part of the community from the first moment.

The value of preserving the unique

Aruba is recognized for its privileged climatetheir white sand beaches and his cultural diversity. However, the island understands that the true value of the destination is in preserve what makes it unique.

For this reason, ATA promotes an approach that balances the traveler’s experience with the well-being of the island and those who live on it.

Through this initiative, they promote concrete actions. Travelers can easily incorporate them during their stay.

Eight recommendations for conscious tourism

Among the main recommendations are:

1. Respect the local community. Culture is an essential part of the experience.
2. Observe nature without intervening. Avoid touching corals, fauna or sensitive ecosystems.
3. Preserve marine life. Maintain a responsible distance in water activities.
4. Reduce the use of disposable plastics. Opt for reusable alternatives.
5. Use mineral sunscreen. This minimizes the impact on marine ecosystems.
6. Keep spaces clean. Remove waste generated during the visit.
7. Take care of the natural and cultural heritage. Respect beaches, parks and historical sites.
8. Choose low impact activities. Promote a responsible connection with the environment.

The word of the tourist authority

“At Aruba we believe that responsible tourism is not a trend, but a way of doing things” he stated Jordan Schlipken Croes, Director for Latin America of the Aruba Tourism Authority.

«We want each person who visits us to feel part of the island. We also want them to understand that taking care of it is a way to enjoy it more deeply» he added.

“My Promise to Aruba”: a personal commitment

As part of this proposal, the island invites travelers to take on a personal commitment. You can do it through the platform “My Promise to Aruba” . There, visitors formalize their intention to travel in a more conscious way.

For more information: https://www.aruba.com/es/mi-promesa-aruba