A Icelandic airline searches for the «worst photographers» to participate in a unique experience in one of the most impressive destinations in the world. «We want to show that even the worst photographer can take incredible photos of Iceland. Are you one of them?» the call states on its website.
The flag airline is looking to find a person with no experience in photography to test the natural beauty of the European country and show that its landscapes are so impressive that anyone, regardless of their level of skill, can capture surprising images.
Iceland: how to participate in the call and what the prize includes
To whoever is selected, the airline Icelandair will give a 10 day trip Icelandwith all expenses covered, and one $50,000 compensation in exchange for participation, content generation and the rights to use the photographs.
The images will form part of an advertising strategy and could appear in social media posts and exhibitions. “Your photos could appear in a global campaignl, so you could also achieve fame,” the company highlights.
To apply, interested parties must sign up through the company website. They must answer six simple questions and, optionally, add a video of up to 60 seconds in which they explain why their “lack of photography skills” make them the ideal candidate. The Registrations are open until April 30, 2026.
Among the requirements They include: being at least 21 years old, having a valid passport and a clean criminal record, «feeling comfortable hiking and moving across uneven terrain in spectacular landscapes» and availability to travel for 10 days in June 2026.
In addition, permission is required to enter Iceland, the United Kingdom and the United States, since this is an international campaign. He trip will take place in June, in the middle of the European summer seasonconsidered one of the best times to tour the country.
Among the main attractions of Iceland The Golden Circle stands out, which includes emblematic places such as Gullfoss, Geysir and Thingvellir National Park; the Skógafoss and Seljalandsfoss waterfalls; the Jökulsárlón glacial lagoon and the Reynisfjara black sand beach. Other must-sees are the Blue Lagoon, the northern lights over the Hraunfossar waterfall and the imposing Vatnajökull glacier.
