Bitget drives expansion of UNICEF’s Game Changers Coalition to Bangladesh, Indonesia and Bolivia

The Game Changers Coalition (GCC) UNICEF continues to expand its reach with the addition of Bangladesh, Indonesia and Bolivia. The initiative, which provides boys, girls and young people with key skills for the future – such as digital education, artificial intelligence and financial literacy through the development of video games – has the support of Bitgetthe largest Universal Exchange (UEX) in the world, within the framework of a three-year strategic alliance that began in 2025.

With this expansion, the program is now present in 11 countriesreinforcing its objective of expanding access to digital education in emerging markets. GCC is currently implemented in Armenia, Brazil, Cambodia, India, Kazakhstan, Malaysia, Morocco, South Africaand now also in Bangladesh, Indonesia and Bolivia.

Bitget joined the coalition in 2025 as part of a collaboration agreement with UNICEF to strengthen financial literacy – including blockchain content – ​​and digital skills of children and young people, especially women, in emerging economies. As part of this alliance, the company provides educational resources, specialized content on blockchain and access to mentors from the Web3 ecosystem to enrich the training program.

Over the last year, the Game Changers Coalition has grown rapidly and has already reached more than 642,000 young people, fathers, mothers and teachers all over the world. He 52% of the participants are girlsand thanks to the program they have already developed more than 20,000 video games created by young people.

The Bitget team was able to see first-hand the impact of the initiative during the National Game Jam de Camboyacarried out in December 2025, where more than 1,000 young people They participated in a 48-hour challenge to develop video games with social impact. The event continued the success achieved by Cambodian teams in the global edition of the UNICEF Game Jamwhere they managed to win in four of the seven categories of a 40-day international competition that combined mentoring and online courses to promote the creation of original video games.

«In Cambodia we were able to see first-hand the enormous potential of young people. They developed creative video games to address real problems, from waste separation to promoting healthy eating habits,» he said. Simran Alphonso, Head of Public Relations de Bitget. “Thanks to the commitment and preparation of the teachers, we have high expectations for the upcoming programs and opportunities that will continue to develop the leaders of the future.”

For its part, Gracy Chen, CEO de Bitgethighlighted: «One of the reasons why this alliance is so important to me is because I have seen first-hand how quickly young people progress when they have the right opportunities. I continue to teach partially at HKUST because it allows me to stay close to the needs of the new generations. Seeing UNICEF’s Game Changers Coalition reach three new markets means that many more young people, especially girls, will have the chance to develop these skills from an early age. That has enormous value.»

In the same line, Sandra Visscher, Executive Director of UNICEF Luxembourgnoted: «The expansion of the Game Changers Coalition to Bangladesh, Indonesia and Bolivia represents a milestone in our mission to provide children and youth, especially girls, with the STEAM and financial skills necessary to build the future. Together with partners like Bitget we are not only expanding access to education, but also promoting inclusion, training a new generation of women leaders and driving economic development in emerging markets.»

The Game Changers Coalition seeks to reduce the digital skills gap that affects girls and young women in low- and middle-income countries, an inequality that, according to UNICEF, generates economic losses estimated at 15 billion dollars a year.