Mostaza is looking for a franchisee in the Falkland Islands to complete its federal map

There are companies that measure their growth by number of stores. Others, by billing or market share. In Mustard, the map also became an indicator. After almost three decades of expansion, the company achieved a milestone that no other hamburger chain achieved in the country: having a presence in the 23 Argentine provinces .

From Jujuy to Tierra del Fuego, the brand was born, grew and expanded with a clear objective: to be increasingly closer to Argentines. That journey made Mostaza the most federal fast food chain in the country. A 100% Argentine brand that generates more than 10,000 jobs and continues to support regional development through its franchise model.

The next objective: The Falkland Islands

But when the map is complete, a question inevitably arises: What’s next? From the company they emphasize: “There is still one Argentine point: The Malvinas Islands” . This is not a commercial announcement or an immediate expansion plan. It is, rather, a declaration of principles and a way of materializing its spirit and attitude of “never shrink” .

The call reflects the importance that the franchise system had in the growth of the company. Much of the brand’s expansion was based on this model, which allowed it to reach cities in different regions of the country and consolidate a federal presence.

The word of the company

Carola Garibaldi, Marketing Director of Mostazaexplained the meaning of the initiative: «For years we have been working to ensure that Mostaza is present in every corner of the country. Today we can proudly say that we are the only hamburger chain with a presence in all 23 Argentine provinces. If we find the right franchisee for the Malvinas Islands, we are in a position to move forward quickly with the process. We already have the know-how, the business model and the desire; we only need that call.» .

An identity built throughout the country

The idea reflects the DNA with which Mostaza built its growth. From its beginnings, the company opted to develop a national brand capable of competing on equal terms with large international chains. And he did it by understanding the Argentine palate, the customs and that attitude of always grow in the face of all challenges .

Currently, Mostaza has 217 locales and it is the second most important chain in the country. It continues with an ambitious expansion plan that foresees new openings this year and the next. Each opening represents much more than a hamburger restaurant: it implies employment, commercial development and the arrival of a brand that, in many cases, accompanies the growth of cities where proposals of this type did not exist before.

A message that transcends commercial

Therefore, when in Mostaza they say that they only need one location in the Malvinas Islands, the comment works as more than just an idea. It summarizes a constructed identity: that of a proudly Argentine company, which made proximity and federal growth one of its main differences. Because after conquering the 23 provinces, there is always a place on the map that invites you to continue dreaming.

Those interested in knowing the business model, requirements and incorporation process can access the information through the company’s website.

Mustard Official Site – Franchises