“It is a 24-hour happiness center designed for furry children” they explained in WeChat, in the presentation of the service.
The great social relevance of pets in China was the incentive for the creation of a streaming that seeks to calm the anxiety of pets or to function as a shared activity with their owners.
Dogs and cats, having the different sense perceptions Like humans, they notice colors, screen switching frequencies, and audio frequencies differently. He streamingof course, It was designed to fit your perceptions.
Consideration of pets
There is a reality, and that is that in China the ownership of pets and concern about their comfort for the owners is increasing. Currently, they are no longer just a company and have become real family members.
In this sense, the data does not lie and reveals that, on average, they spend between 300 and 430 dollars a year on their pets. Studies carried out by the Asian country estimate that by 2030 they would surpass the number of children.
According to the channel’s statistics, 66% of owners leave the television on when they leave for their pets. This observation was main initiative to launch PetTV, which enriches the lives of pets while giving owners peace of mind.
Channel contents
PetTV seeks to keep pets active by promoting their intelligence. It is designed around the time alone that pass by and favoring their occupation when the owners are away. This available 24 hours exclusively for Tencent Video subscribers.
The visual elements of the channel, taking into account color palettes and audio frequency, were adapted to the needs of pets.
The channel is divided into 7 categories including stimulation, relaxation, companionship or bedtime stories, organized by race and mood.
Los gatosfor example, require a higher frame rate than a standard television to be able to perceive movements. They tend to react to birds or fish and dogs, on the other hand, receive slower and more relaxing images such as landscapes.
The growth of pet content
Although it is the most recent, the streaming It is not the only content available for pets. The wellness app Headspace shared a video on Youtube called; «When your pets miss you, play this: 6-hour calming music for dogs and cats.»
Tencent Video will also include the broadcast of America´s Dog TVthe world television channel. The medical coverage It is another of the services that domestic animals can access today.
Day after day the debate about the «humanization» of pets, blurring the boundary between the benefits accessed by the animal and the human, giving much more value to your company. More than 85% of users revealed that their dogs seemed calm after watching this content.
