Returned: the nostalgic phenomenon that invites adults to relive their trip to Bariloche

In times where nostalgia gains ground, a new way of traveling to San Carlos de Bariloche. It is a trend that brings together adults who seek to reconnect with a time and a context where every moment was lived and enjoyed to the fullest. .

“It is about traveling to Bariloche not only for the destination but to return to that young man that each one was,” he explains. Javier Pascualorganizer of the “Old School Returned” experience . “The trend recreates the spirit of the graduate trip with a premium retro aesthetic and an emotional precision that transforms the memory into an experiential experience” .

Returned, the first second time

The idea of ​​these travel meetings is to return to the same circuit of the graduate trip and enjoy that time to the fullest: visiting the classic clubs, theme nights, hotels and excursions . The proposal has a strong emotional component. «It is that trip of graduates that never completely left. It was saved in memories and friendships. We do not seek to make it the same, but to redefine it. Return to that moment, but with everything you are today» .

The phenomenon began to go viral from a video recorded on an Aerolíneas Argentinas flight, where a group of 18 alumni of the Leonardo Murialdo Institute were traveling to Bariloche to celebrate the 40th anniversary of their graduate trip. The reaction of the passengers and the excitement of the group captured the attention of thousands of people on social networks .

Each experience designed according to your generation

The proposal organizes the trips specifically by decades, covering promotions from the 80s, 90s, 2000s and 2010s. . The objective is to recreate the cultural context of each group through events and themed parties according to the time in which they finished high school. .

For the generation of the 80’s and 90’s: the one who lived without filters, without social networks and grew up surrounded by VHS, Walkman, headphones and promises written in letters .

For the 00’s: the one who grew up connected to the classic Fotolog, ICQ, Messenger, the first social networks and the first selfies .

For the 10: the latest crop of kids who grew up with smartphones, online games and technology at their fingertips .

The psychological power of nostalgia

Nostalgia not only evokes memories, it creates a cultural narrative that resonates with consumers . In a context characterized by hyperconnectivity, multitasking and the constant use of technology, many people look for experiences associated with moments that they remember as simpler or more spontaneous. .

A clear example was the success of the series “The Graduates”, which demonstrated the great acceptance of the Argentine public for the retro movement. Every night, thousands of viewers tuned in to consume a dose of the 80s past: Italpark, 15th parties, nostalgic chords of national rock or the magic of the trip to Bariloche .

Bariloche, the perfect setting for the reunion

Bariloche is not only the destination chosen by graduates, but also the place where adults seek to reconnect with their adolescent selves. In the city, the historic nightclubs such as Greysuwhich was born in 1969, are part of the nostalgic circuit. “Today many people visit us who, returning to Bariloche, ask to enter the nightclub since they met it for the first time, 40 years ago,” explained Roberto Bruzzone, a reference for youth tourism in the city. .

The tourist package is structured under a high-end format that includes air transportation, high-class hotels, classic excursions and the so-called “legendary nights” of bowling. . The proposal offers four-night options during the year and extended eight-night versions in the summer season .

Official site of Bariloche Tourism