Total Carnes, the Argentine company specialized in premium meat with four locations in Florida, reports significant growth in its sales driven by the massive arrival of tourists for the World Cup. The brand has an official grill that offers “Asado by Total Carnes” and holds free tasting sessions before each Argentine National Team match in Miami. .
“There is a World Cup fever throughout Miami, it is full of Argentines and in recent weeks we have had a great increase in sales in the stores,” he says. Martin Ghiozzi, co-founder of the company .
A growth of 70% in the midst of World Cup fever
The 2026 World Cup fever is already reflected in the consumption of Argentines abroad. In Miami, one of the main meeting points for fans during the World Cup, the company reports an increase in sales of more than 70% in recent weeks, due to the high demand from tourists arriving in the Florida area. .
In addition, the company offers its e-commerce with refrigerated deliveries in less than 24 hours throughout the United States, a channel that expands its commercial reach and complements its physical expansion. .
Activations for fans in Miami
Total Carnes participates in fan fests, events and meetings of the Argentine and Uruguayan communities . The schedule of upcoming events includes:
- Thursday, July 2: Flag shot at Manolo (73 & Collins Avenue, Miami Beach) from 6 PM.
- Friday, July 3: Muchachos Fan Fest at the Sagamore Hotel (1671 Collins Avenue, Miami Beach), with DJs, live music and a 100% silver food fair.
From Bahía Blanca to the conquest of the United States
The history of the company began in Bahía Blanca, with the idea of modernizing the traditional butcher shop experience through a self-service model, inspired by international formats. . They landed in the United States in 2022 with a US investment1,4millonesyestimanparaeste2026ualreadyfacturacioˊndeUS 9 million with an import volume that exceeds 160 tons annually .
Among the best-selling cuts, the eye of steak, the entrail, the vacuum, the loin and processed products such as the milanesas stand out. . The company has its own refrigeration plant in Miami with a capacity for 120 tons and USDA approval, the highest American health standard. .
Argentine references who choose Total Carnes
Over time, prominent figures in Argentine sports, media and culture have chosen Total Carnes, consolidating its prestige in the local market. Among them are Marley, Marcelo Tinelli, the Luzu TV team, the Montaner family, Kun Agüero, Pico Mónaco, Carlos Tevez and Juan Sebastián “La Brujita” Verón, as well as the world champions of ’86 such as Ricardo Giusti and Sergio “Checho” Batista .
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