Diego Puente Rosa: “Córdoba is strengthening itself as a competitive international tourist destination”

Within the framework of the WTM Latin America 2026 in San Pablo, the director of Visit Córdoba, Diego Puente Rosa, spoke with our special envoy and highlighted the work of positioning the province as a competitive international tourist destination. With a “very busy” meeting agenda, the official highlighted the role of road and airport infrastructure as a basis for receiving foreign tourists.

A comprehensive commitment to incoming tourism

“Happy, very happy, with many expectations on this second day,” said Puente Rosa, who explained that the Visit Córdoba team has been generating work and strategic alliances at the event. “The main objective is the one we have been working on for some time: continue positioning and strengthening Córdoba as a competitive international tourist destination“he stated.

Beyond natural beauties

The director explained that the strategy is based not only on the natural attractions and tourist products of the province, but also on a solid infrastructure that the provincial government has been developing for years. “From the base of our international airportof our red viala large number of kilometers of routes, highways and highways, we are creating and generating that base to receive foreign tourists in the best way,” he explained.

The goal: the best possible experience

“Let the visitor take away from Córdoba the best possible experience«, summarized Puente Rosa, who highlighted the coordinated work between the public and private sectors to achieve this goal. The presence at the WTM, the most important B2B tourism event in Latin America, is a key piece in that internationalization strategy.

With an agenda full of meetings with operators and travel agents, Córdoba seeks to capture the attention of the region’s sending markets and consolidate itself as a destination that combines nature, culture, connectivity and quality services.

Fuente: Interview of latamnoticias.com to Diego Puente Rosa, director of Visit Córdoba, within the framework of WTM Latin America 2026.