Companies and professionals in San Rafael and the area will be able to access tools to strengthen their positioning in the digital market and their commercial ecosystem
The meeting Smart Growth will be carried out May 15 at the San Rafael Convention Centerwith the participation of specialists Ezequiel Alonso and Sebastián Oliveridirectors of Smart Marketconsultant with more than 10 years of experience in commercial strategy and digital ecosystem, partner of Mercado Libre and Tienda Nube.
The activity is organized by the San Rafael Bureau of Congresses and Conventions along with the Chamber of Commerce, Industry and Agriculture of San Rafaeland is aimed at companies, professionals, entrepreneurs and service providers of San Rafael and area of influence that seek to strengthen their positioning in the current market, integrating commercial strategy and digital market.
Intelligent Growth proposes a space for analysis and work on the functioning of the market in dynamic contexts, addressing the relationship between business model, commercial operation and digital environment, with a practical view based on real experiences.
«The approach does not start from the tool, but from the business. We work by understanding how each company sells, to whom it sells and with what structure, to then define what role the digital channel should have within that ecosystem»they explain from Mercado Inteligente.
The proposal seeks to generate clarity in business decision-making, considering that technology alone does not solve growth challenges if it is not integrated into a strategy.
«Today the digital channel is not just another channel, it is part of the business. If it is not integrated, it generates conflict and loss of profitability»they stand out.
The meeting will address topics related to commercial strategy, channel integration, consumer behavior and analysis of real cases, promoting a space for exchange that allows understanding how to adapt to a constantly evolving scenario.
The choice of San Rafael as headquarters responds to the potential of its productive and service network, with influence in different locations in the south of Mendoza, where sectors such as tourism, wineries and viticulture, gastronomy, hotels, regional commerce and specialized services have a strong differential in value and growth opportunities when they incorporate a strategic market vision.
“The digital market ecosystem allows regional companies to expand their reach and competitiveness when they manage to integrate commercial strategy, value proposition and operation”they add.
Smart Growth has already been developed with positive results in cities such as Mar del Plata and Rosario, where the interaction between companies and specialists made it possible to identify specific opportunities for improvement in commercial processes, organization of the operation and decision making oriented towards sustainable growth.
The meeting is aimed at companies, professionals and services of San Rafael and area who seek to organize their commercial strategy, understand how the digital market works and strengthen their positioning in an increasingly competitive context.
Attendees will receive a certificate of participation.
Participation requires prior registration.
Date: Friday, May 15, 2026
Place: San Rafael Convention Center – Mendoza
Registration link:
https://forms.gle/mmnJYDsSsPje7ByUA
About Smart Market
Mercado Inteligente is a consulting firm specialized in the development and professionalization of businesses based on the integration of the digital ecosystem in LATAM.
With a track record built alongside manufacturers, importers, distributors and retailers, the firm promotes strategies based on data analysis, consumer behavior and optimization of presence on e-commerce platforms.
Its approach combines in-depth knowledge of the industry with commercial intelligence tools that improve competitiveness, expand sales reach and strengthen brand positioning in increasingly dynamic online environments.
Led by Ezequiel Alonso and Sebastián Oliveri, Mercado Inteligente accompanies companies in making strategic decisions, providing clear metrics, planning and market vision to sustain growth in the new digital scenario.
The consultancy works with a specific premise: understanding how the client buys today to help sell better tomorrow.
More information: https://mercadointeligente.net/
Mail: [emailprotected]
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