The president of ITUREM (Iguazú Tourism), Leo Lucashighlighted the presence of the destination at the WTM Latin America 2026 fair in San Pablo, where it held meetings with travel operators and agents to promote the city’s comprehensive tourism offer. In dialogue with the media, Lucas highlighted the potential of Iguazú beyond its iconic falls and celebrated the excellent reception of the Brazilian public.
An offer that goes beyond water
“Really very happy because many people are passing by the stands and desks,” said Lucas, explaining that at the fair they work side by side with other Argentine destinations. «We know that Brazilians really like Iguazú because of its proximity. But there are many people who, although they know the falls, You don’t know that there is a wonderful, sustainable offer, with many quality hotel rooms, gastronomy, and a great national park.“, he detailed.
Iguazú as the gateway to the country
The president of ITUREM was forceful when stating the strategic objective: “Iguazú can be the gateway to discover the other destinations in Argentina“In that sense, the work at the WTM focuses on connecting with travel agents and tour operators, making presentations to position Iguazú Argentina as the first thought when talking about waterfalls.
A key Brazilian market
The geographical proximity and strong cultural ties make Brazil a priority market for the missionary city. “That is the work we come here to do: work with the travel agent, with the operator, making presentations so that Every time you think of waterfalls, think first of Iguazú Argentina“Concluded Lucas, visibly optimistic about the results of participation in the fair.
With a high season approaching, Iguazú is preparing to welcome Brazilian visitors with a proposal that combines nature, comfort and sustainability, consolidating itself as a comprehensive destination and as the ideal starting point to explore Argentina.
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